Every click is a decision.
Learn to read them.

Research, Case Studies and Practical lessons on consumer behavior for people building a business and an online presence.

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What we study

Three questions sit behind almost every online sale. We research each one and turn the findings into steps you can use.

What gets noticed?

How people scan a page, where attention drops, and why most visitors never see your best offer.

What earns trust?

Reviews, prices, page speed and wording that make a stranger feel safe enough to pay.

What tips a decision?

The moment a visitor commits or leaves, and the small nudges that change which way it goes.

Featured case study

Social proof: how many reviews are enough?
Trust gains flatten after a surprisingly low count.
Price anchoring on small-brand websites
Why shoppers abandon carts on mobile
A survey of 1,200 buyers across five categories.
Why shoppers abandon carts on mobile
A survey of 1,200 buyers across five categories.